PARTNER AT THE IMPACT LAB
Geneviève (Giny) Laroche holds a Master in Political Science, a Bachelor degree in Cultural Management and certificates in territorial cultural development strategies and moderation of design thinking and open innovation processes. Former head of the minister’s office and spokeswoman of the Minister of Culture of Luxemburg, she, inter alia, supervised and monitored the implementation of national strategies and projects of great national interest and was board member of several cultural institutions.
As member of the department of regional cultural affairs, a crucial aspect of her tasks had been to provide advice and assistance to local, regional and national political and cultural players on cultural management, audience engagement/cultural mediation, marketing, communication, educational offer and concept development issues. In her actual role as co-founding partner of The Impact Lab, she is brought i.e. to develop museography and strategic cultural development concepts for the government, municipalities and foundations and to provide mentoring and support to cultural players.
Giny overall specialized in policy advisory, development of positioning strategies, territorial analysis and development, cultural and creative tourism, strategic concept development. She regularly serves as national and international advisor regarding the elaboration of participatory processes in culture with strong focus on cross-sector human centred approaches aiming to promote sustainable social impact. Giny is also core member of the European Innovation Council Jury who selects innovations for funding under the Horizon 2020 SME Instrument and is part of the pool of experts to the Panel of the European Capital of Culture action.
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